B2B SaaS / Mobile experience
Rowad app revamp.
Helping small businesses find, book, and manage the workforce they need.
The challenge
Rowad connects small businesses with trained workers. I led a full app revamp to improve usability, bring clarity to key workflows, and align the experience with business goals and operational constraints.
Leading the process
Stakeholder interviews helped establish business priorities. User interviews revealed the points where clients struggled and what they needed to get work done.
I translated those insights into clearer workflows and a scalable design system, balancing user needs with business KPIs. The redesign improved navigation, visual hierarchy, interactive components, and the clarity of actions across the app.
Design decisions
A clearer beginning
Redesigned sign-in, registration, address management, and adding a new business so clients can establish their account and context.
From worker discovery to a team
Reworked the home screen, worker requests, search and empty states, worker profiles, and the “My team” cart.
A complete service journey
Covered user profiles, contracts, ending a contract, checkout, invoices, and ratings. Shared components keep these tasks coherent throughout the experience.
The outcome
The project resulted in clearer and more efficient workflows, a UI aligned with business goals and KPIs, and positive user feedback on clarity and usability.
Explore onboarding, booking, team management, contracts, and post-service tasks in the design gallery.
Explore the details
Go deeper into the research, design rationale, and complete interface explorations.
Read the complete project notes
Overview
Rowad is a B2B SaaS app connecting small businesses with trained workers. I led a full app revamp, improving usability, aligning the design with business goals, and creating a polished, user-friendly UI.
Overview Rowad is a B2B SaaS app connecting small businesses with trained workers. I led a full app revamp, improving usability, aligning the design with business goals, and creating a polished, user-friendly UI.
The Challenge
Outdated UI/UX affecting user efficiency.
Lack of clear workflows for small business clients.
Need to align user needs with business KPIs and operational constraints.
Approach
Conducted stakeholder interviews to understand business priorities.
Performed user interviews to capture pain points and behavior.
Extracted actionable insights for redesign.
Defined workflows that balance user needs and business goals.
Design Solution.
Revamped all key screens of the Rowad app.
Redesigned UI with modern, scalable design system.
Improved navigation, task flows, and action clarity.
Enhanced visual hierarchy and interactive components.
Design Solution
SIGN IN/ Registration Screens.
Addresses.
Add new business.
Home.
Worker request.
Search / No workers.
My team (cart).
Worker profile.
My profile (user profile).
Contracts.
End contract.
Checkout.
Invoices
Rating
Results
Clearer and more efficient user workflows.
UI aligned with business goals and KPIs.
Positive feedback from users on clarity and usability.
Results.
Explore all 61 design visuals
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