Enterprise platform / Product design
SMASCO ATS vendor pipeline.
AI-powered recruitment, designed for a worldwide network of vendors.

Overview
An enterprise AI-powered ATS system SaaS & Vendor Sales platform designed for one of the largest manpower companies in Saudi Arabia, enabling recruitment of foreign workers from worldwide agencies through a scalable web and mobile solution.
The challenge
- Complex recruitment workflows across multiple countries
- Different user roles: vendors, internal teams, and decision makers
- Need to define a clear MVP for a large-scale enterprise product
- Balancing AI automation with human decision-making
Approach
- Collaborated closely with Business Analysts to analyze features and workflows
- Conducted stakeholder alignment sessions
- Mapped end-to-end recruitment and approval flows
- Prioritized features to define a focused MVP
Design solution
- Vendor web portal for candidate submission and tracking
- Internal ATS dashboard for review, approvals, and pipeline management
- Mobile app for fast updates and on-the-go decisions
- AI-assisted matching with clear and explainable recommendations
Results
- Delivered a production-ready MVP
- Simplified hiring workflows and reduced operational complexity
- Enabled global vendor participation
- Established a scalable foundation for future expansion
A closer look
The work in detail.





Next project
Baeynh web portals
Have a challenge?
Let’s make it clear.
A product to shape, a team to grow, or an idea worth exploring. I’d love to hear about it.