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Enterprise platform / Product design

SMASCO ATS vendor pipeline.

AI-powered recruitment, designed for a worldwide network of vendors.

Client
SMASCO
Year
2025
Focus
SaaS · ATS platform · AI
SMASCO vendor management dashboard displayed on a laptop

Overview

An enterprise AI-powered ATS system SaaS & Vendor Sales platform designed for one of the largest manpower companies in Saudi Arabia, enabling recruitment of foreign workers from worldwide agencies through a scalable web and mobile solution.

The challenge

  • Complex recruitment workflows across multiple countries
  • Different user roles: vendors, internal teams, and decision makers
  • Need to define a clear MVP for a large-scale enterprise product
  • Balancing AI automation with human decision-making

Approach

  • Collaborated closely with Business Analysts to analyze features and workflows
  • Conducted stakeholder alignment sessions
  • Mapped end-to-end recruitment and approval flows
  • Prioritized features to define a focused MVP

Design solution

  • Vendor web portal for candidate submission and tracking
  • Internal ATS dashboard for review, approvals, and pipeline management
  • Mobile app for fast updates and on-the-go decisions
  • AI-assisted matching with clear and explainable recommendations

Results

  • Delivered a production-ready MVP
  • Simplified hiring workflows and reduced operational complexity
  • Enabled global vendor participation
  • Established a scalable foundation for future expansion

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